Technology

9 Social Media Tools that will help you Generate Leads for Your Company

9 Social Media Tools that will help you Generate Leads for Your Company
Written by Paresh Bramhane

You may find hundreds of software claiming guaranteed lead generation to your company. However, not all of them are proven right. Everyone has a different need. And the tool or a way that worked for someone else might not necessarily work for you. 

For instance, some people generate lead by investing some money to Buy Instagram Followers and buy Instagram Likes. This strategy may easily work for someone who has a young target audience or millennials but might not really work very well for a business that is targeting elder people. 

TechieNize is one website with more such information.

So, taking everyone’s need into consideration, we have curated a list of tools that will help you to generate leads for your business. But instead of haphazardly choosing random software, we have curated a list of 10 tools of varied purposes, worth investing in, to help you generate leads for your company.

  1. MAILCHIMP

Mailchimp primarily used to be an email marketing automation tool. You get to personalize or segment the lists, get stats report, create and schedule emails up to your convenience. Now, it has rebranded itself to a platform to cater for all social media marketing needs such as Facebook Ads, Instagram Ads, Google Ads, etc.

InVideo

InVideo is an online video creation platform with 1.5M+ users from 190+ countries. It brings in the simplicity of online video editors straight to your browser. It is great for creating video ads, promo videos, social media videos, and more. InVideo comes power-packed with 4000+ templates, premium stock media, text boxes, and more. InVideo’s free plan does not have an InVideo watermark which is a game-changer.

InVideo Online Video Editor’s Features include:

  • 4,000+ handcrafted pre-made templates which include a social media calendar
  • 8M+ iStock Media Library and 1M+ Premium Media Library from Shutterstock and Storyblock
  • A feature to convert the article to video easily
  • An easy way to cut, trim, crop, create a composite, apply brand presets, etc.
  • Auto text-to-speech + ability to add your own voice-overs
  • 24*7 live chat support + community of more than 20K creators and marketers

Available for: Windows, Mac, and iPad (on popular desktop-based browsers)

  1. LINKEDIN SALES NAVIGATOR (LSN)

Talking about lead generation and forgetting LinkedIn, not possible! Linkedin is one of the most powerful driving platforms for businesses. Using the right tools and utilizing this platform to its maximum potential is the ultimate key to success. LinkedIn Sales Navigator is one such necessary tool to channel B2B lead generation via LinkedIn. It sends you recommendations and informs you about the interested users by letting you know who viewed your profile. In short, if you are on Linkedin for business, LSN is a must.  

  1. HUBSPOT

Hubspot is an all-in-one tool that is nothing less than a boon for marketers. All the necessary activities the marketing or sales department has are catered by this tool. Using separate software for content creation, customer relationship management, tracking performance, etc. might become inefficient and a comparatively cumbersome process. Hubspot lets you manage all these activities, in short of Hub of all activities at one Spot.

  1. OPTINMONSTER

It is a plugin of WordPress, primarily known for its lead generation activity by providing pre-defined attractive templates of forms for website visitors for convenient conversion and smart onsite marketing campaigns such as irresistible pop-ups, coupon wheel, etc

  1. SLIDESHARE

Slideshare is a social media website that has started getting quite traction in recent times, especially among content creators to share presentations, documents, videos, etc. in presentation format. Not only does it allow you to share content, but also to repurpose and edit the content as per your needs and share on other platforms.

To make your content attractive and user-friendly, Slide share is a good choice. It can help you to represent your content and generate leads.

  1. GRAMMARLY

Not just for grammar-nazis, grammatical or spelling errors are a big turn-off for any person. We are not professional linguists and committing such errors is quite normal but can cost you a big-time by tarnishing your brand image. To avoid such unavoidable errors, Grammarly is a great saviour in disguise. Along with rectifying errors, it provides you with better suggestions and analyzes the tone and professionalism in your piece of content.

  1. CANVA

Canva is basically a graphic designing tool that can let you create something as basic as visuals for posts or blog to something as crucial as a brand logo with no prior expertise on graphic designing required. It is quite a user-friendly tool to manage all kinds of graphics required for your website and social media pages with ample pre-defined and editable templates.

  1. SURVEYMONKEY

For any business, surveys are extremely important for initial and regular research purposes. Creating, promoting and analysing surveys on a large scale can become a tedious task. SurveyMonkey helps you

  • Create and conduct surveys
  • Add basic customizations in the survey templates
  • Predict the performance of your surveys
  • Analyse the responses
  1. HOOTSUITE

Hootsuite is your go-to social media manager, which assists you in managing multiple social media accounts, strategising your posts, and scheduling them too. Additionally, it provides you with the feature of automating the posting process. It also offers analytics of each post’s performance, helping you improve or change your approach and generate more and better leads.

CONCLUSION

With most of the things going online, it is becoming more and more important to digitize your marketing approach. Make a well-informed choice from the vast ocean of digital marketing tools which come out to be value for money and produce better off ROI.

About the author

Paresh Bramhane

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