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Business Marketing 101: What Goes on a Social Media Header?

Business Marketing 101: What Goes on a Social Media Header?
Written by Krutika Lohakare

According to one study, you only have 50 milliseconds to leave a good impression on your audience.

If you want to make sure that you can make a good impression, you need a good social media header!

This is often the first thing people see when they go to your business social media profile, so keep reading to figure out how to design one.

Call to Action

Having a call to action on your cover photo can always be great. This is a powerful tool that will help generate leads and invite your visitors to interact with your website.

You can ask people to like your posts, follow your site, enter a contest, or even redeem a reward on a purchase. 

To make it even more obvious, you can put in an arrow to point to a spot on your website where people can perform some kind of action. 

Images

You should make sure that you use images in your banner. You can even use banner maker free with all kinds of stock images. 

You should use images that evoke some kind of emotion. When you make people feel something, that might lead them to take action.

You should also use photos that are relevant to what your business is. However, you also want to choose something that will catch your audience’s interest. 

Make sure that you choose the right font as well. You want to pick something that matches the mood of whatever you’re promoting. 

Brand Colors

You should stay consistent with your brand and use the same colors as well. You should find colors that will match your logo’s color. 

If you don’t, this can make your brand feel inconsistent, and people will subconsciously feel like they aren’t sure about your brand. 

On the other hand, if everything matches, it makes it feel more professional.  Keep in mind that the colors don’t have to match completely, you’ll need to choose colors that are at least complementary or on the same palette. 

Hashtag

Hashtags are a great way to spread your information, and you might want to put them on your cover photos as well. 

This is a great way to get people to start talking about your subject, and this is a great way to have free marketing for your brand. 

If you want to add a little mystery to your brand, you can even just add a hashtag into the header photo and then include more information somewhere on your website.

Discover More About What Goes on a Social Media Header

These are only a few things to consider when you’re making your social media header, but there are many more factors to consider.

We know that advertising on social media can be stressful, but we’re here to help you out.

If you enjoyed this article, make sure that you explore our website to find more articles just like this one. 

About the author

Krutika Lohakare

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