BUSINESS

How Sortlist Helps Your Business

How Sortlist Helps Your Business
Written by Ragini Salampure

Sortlist is a web-based tool revolutionizing the way companies match with top online agencies. By enabling agencies to sort contacts by geography, contact type, and even industry classification, the Sortlist platform helps marketers to quickly identify leads and build relationships. Let them focus on enhancing their marketing strategy and find their partners within minutes by leveraging the collective power of the internet.

There are three core advantages of using sortlist: it enables marketing managers to find potential partners, it provides the backbone for multi-criteria searching, and it allows online communication agencies to use real-time data from clients to streamline their own processes. When considering how to leverage the power of the internet to achieve maximum exposure, consider the possibilities of using sortlist. For agencies that already have existing client lists, it is the perfect place to begin, as it will allow them to leverage the power of the internet to get more in front of their customers. For new start-ups and smaller agencies, however, there is no substitute for the all-important face-to-face connection; which means that the first step towards successful online marketing is to find potential business partners through face-to-face communication.

The second step towards making your online marketing strategy work is to find a provider of sortlist, which is the third step in the process. The Internet is a diverse, but also densely packed environment filled with millions of potential partners. The first thing you want to do is identify a company or two with a proven track record in sortlist subscription and provide them with a list of names. Many communications agencies choose to purchase bulk sortlists to save themselves the time and effort in sorting through the various contact lists available. However, be sure to read the terms and conditions of any contract you sign with a bulk digital agency to avoid any unpleasant surprises down the line.

When you have chosen the company or two that you intend to supply your online content with, it is time to get to work. You will need to create a shortlist of different lengths, which will depend on how many subscribers you expect your list to have. For our example, we’ll assume that our list consists of twenty subscribers. So your shortlist should have names ranging from one to twenty, inclusive of an optional ‘subscriber code’ if one is required.

Once you have sorted through your list, it’s time to get to the nitty-gritty of the next step: your search box! Many digital agencies place the search box at the very top of the page, but this can often be a mistake as the search engines have algorithms that determine where your links should appear. A better placement may be somewhere near the bottom of the page, as this will ensure that you receive clicks from people who are most interested in your product or service.

The click-through rate on your website is one of the more important metrics on which search engine optimization and your shortlist are related. Ideally, your click-through rate should be roughly one hundred percent on a daily basis. Ideally, you’d like to aim for one thousand clicks per day, but this will obviously be impossible – so aim for ten to fifteen percent! If you want to get the best return on your SEO investment, it is important that your search-engine optimization campaign include a link to your shortlist at the very bottom of the webpage. This will ensure that the search engines and your potential customers both know where to find marketing information for your site.

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Ragini Salampure

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