Are you ready to create an awesome online video? Perhaps you want to up your game and get your ideal customer to come to you instead of chasing them? There’s no better way to do that than with an online video maker. Visit this page if you’re still not sure what you would use a video for and view their list of different video types. Each type is easily created with video templates with the sole purpose to engage with your audience and getting them over the line.
8 Easy Steps when Using an Online Video Maker
Of course, you can just jump in and get started with your first video. It’s very easy to choose your template, add your logo and download your video. The video maker tools are that easy to use. Nevertheless, a bit of planning will make sure you create amazing videos so it’s worth following these steps:
1- Develop your Strategy
What exactly do you want to get out of your online video? Do you simply want to increase your number of social media followers or do you want to increase your sales when you make videos? Naturally, the two are linked but there’s a difference between people supporting your brand and then actually getting them to your website to make sales calls. Basically, you need to be very clear about who you’re targeting and what next steps you want people to follow once they’ve watched your online video.
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2- Choose your Online Video Maker
There are many free video maker tools that offer millions of templates and all with exceptional quality. If you’re new to online videos then that’s your best bet because the free versions are designed to be intuitive and easy to use. Of course, there’s nothing stopping you from paying for more advanced features with the monthly subscription.
It’s also worth noting that different video maker platforms specialize in various themes. So, for instance, some might be general whilst others have templates particularly geared to business use. Then again, some like Animoto are all about the fun and allow you to create unique characters.
Another point to note is that many of the video maker software available only deals with certain video formats. Also, some offer cloud storage space or direct download into social media with the right sizing applied. All you need to do though is to check the details before you sign up and make a video.
3- Review Templates and Decide on Content Plan
With millions of video templates to choose from, things can get a little overwhelming. It’s therefore a good idea to have a rough plan before you start using your online video maker. This also allows you to have some idea of what kind of keywords you want to use. You can then search the templates library using those keywords and decide what might work best combined with your own content.
4- Film Own Content if Required
You’ll soon see that the video maker templates do the hard work for you. In fact, you can simply rewrite the text with your branding and you’re done. There’s nothing forcing you to include your own content however, it can be a good way to make your brand more recognizable.
5- Pick your Template and Drag and Drop Content
Once you have your video template then it’s very easy to drag and drop any of your own content. Some video maker tools even use fancy artificial intelligence to create videos from your notes and pictures only. Having said that, it’s fun being able to choose your starting point and which template is going to act as your framework.
6- Apply Video Editor
Don’t worry if you’ve never done any video editing before because a video maker does this very easily for you. You only have to select and click on various buttons to trim the video or adjust the brightness and color.
This is also the stage when you can include some music, subtitles, and any other animations from the menus. Most online video maker tools have a wide selection for you to choose from. Then again, simple is often best so it’s worth trying to avoid making a video that just looks too busy.
7- Download your Video
Now for the exciting part. You are ready to download your video. This is the moment where you’ll be grateful you checked the media formats available from your video maker. Either way, make sure you save a few versions just to be safe.
8- Upload to Social Media
We all know that using social media is the way to raise awareness for your brand. However, do you know which social media platform to use? Is it simply Facebook and YouTube or do you also want to launch on Instagram and TikTok? Essentially, you’ll need to understand a little bit about your audience and their preferences thanks to your website analytics.
Final Thoughts on Using an Online Video Maker
Making a video online is easy thanks to digital software. The trick is to have compelling and engaging content although the video maker templates give you a great framework to work with. So, if you’re new to this, try not to overthink it and simply follow the templates. You’ll soon work out the rest based on your follower feedback and Google analytics. Either way, you don’t need to worry about making quality professional videos because that’s what the video maker tools are there for. So, have fun creating and engaging with your online audience. You’ll never look back.