Whether you’re a start-up or an established business looking to switch to a different solution, choosing the right eCommerce platform for your business can be hard. You’ll want to carefully research different options and make sure the one you choose is suitable for your business and the goals you have for the future.
Which eCommerce platform is right for you?
In truth, there’s no real ‘right’ or ‘wrong’ option. In the same way, no eCommerce platform is perfect – and each one will have various advantages and disadvantages. In this short post, we’ll run through some of the main options you’re probably considering and explain some of their pros and cons.
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Magento
Magento is a market leading eCommerce platform that now falls under the Adobe brand. With a multitude of features and a high degree of scaleability, it’s the ideal choice for everyone from small start up businesses to large multinational brands.
For B2B organisations, Magento also has you covered with a variety of features designed specially for the needs of such businesses. It can easily be integrated with CRM solutions, provide powerful management options.
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Magento is a hugely flexible platform, but it also has a couple of drawbacks, including relative complexity and higher development costs. Despite this, the platform is easy to use once set up and is extremely powerful, making it a great long term solution for a diverse array of businesses.
Shopify
Almost everyone has heard of Shopify. It is an all-in-one platform used by a wide range of businesses around the globe, with a variety of features designed for all types of businesses.
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The main strength of Shopify is that it is very easy to set up and manage on a day to day basis. What’s more, you’ll find a great variety of storefront themes that are ready made to provide a professional looking online presence, along with many add ons to add new features and provide further customisation.
While shopify has great simplicity, it’s also less flexible than many platforms and has a more limited CMS. It also lacks scalability, so it’s not really ideal for stores with thousands of products or a hugely complex catalogue.
Another drawback of Shopify is that it can become expensive. For example, it charges a 2% fee on every transaction that uses a payment option other than Shopify Payments. This is in addition to the fees charged by your payment provider, so they can quickly stack up.
BigCommerce
BigCommerce is another all-in-one eCommerce platform, providing everything you need for a professional online store.
In many ways, the advantages of BigCommerce are very similar to Shopify. It is a simple solution that is easy to use, with an intuitive admin area and a wide range of free and premium themes to choose from. These can also easily be edited as required.
Another key strength of BigCommerce is that it is more affordable than many all-in-one solutions. Unlike Shopify, for example, BigCommerce doesn’t charge any transaction fees.
Of course, BigCommerce isn’t perfect. The theme editor can be a little clunky, while some of the themes can be a little expensive. Overall, it’s a good choice for smaller businesses looking for a secure, reliable and easy to use solution.
Shopware
Shopware is an open source eCommerce platform that is hugely flexible and scalable. It includes a wide range of features suitable for businesses of all sizes, while also being incredibly easy to use and manage on a day to day basis. It’s one of the leading alternatives to Magento, providing a future proof solution with a high degree of reliability.
Shopware has many features, including ERP integrations and extensive built-in marketing tools like customer segmentation, digital publishing tools and more. It also has multi-store capabilities and advanced inventory management capabilities.
Like Magento, Shopware is more difficult to set up than solutions like BigCommerce and Shopify, therefore has a slightly higher learning curve. There are also less extensions and plugins available than its Adobe rival.
Overall, Shopware is a scalable platform that is popular with businesses around the world and provides plenty of features to make it a viable long-term option.
